Marketing calculators
Calculators for the arithmetic behind advertising and creator income: what a thousand impressions cost, what a click and a conversion cost once you know the rates, and what a YouTube channel earns from views. Benchmarks are included for context, but the useful numbers are the ones you enter from your own dashboards.
Most used
- CPM calculator
Solve for CPM, total cost or impressions from the other two, then extend to CPC and CPA with your click-through and conversion rates. With benchmark CPMs by channel.
Advertising
- CPM calculator
Solve for CPM, total cost or impressions from the other two, then extend to CPC and CPA with your click-through and conversion rates. With benchmark CPMs by channel.
Creator income
- YouTube money calculator
Estimate how much a YouTube channel earns from ads per month and year based on views, niche RPM and where the audience lives. See the views needed for $1,000 or $10,000 a month.
Questions about these calculators
Where do the benchmark CPMs and RPMs come from?
From published industry ranges for 2025–2026, noted on each page. They vary a lot by audience and season, so treat them as orientation and use your own figures where you have them.
Do these work in currencies other than dollars?
Yes. The math is currency-neutral; enter amounts in your currency and read the results the same way.
Are results estimates?
Cost per click and per conversion are exact for the rates you enter. YouTube income is an estimate, because real RPM depends on advertisers, season and audience.